Privacy Concerns, The Increase in “Smart” Tech & The Irony

In one of our last posts ( written by the lovely Kayleigh Stack ) we talked about Samsung Smart TVs and the privacy they lack when speaking in front of them ( their voice command feature constantly listens whether the TV is on or not ). Having a company listening to what you say 24-7 is horrible, but this issue doesn’t end there. In fact, it’s much worse than what most people know, or at least are willing to know. No, I don’t wear a hat made out of foil paper and no, I’m not talking about crazy government conspiracies. I’m simply speaking of all the companies that constantly keep an eye on you, that you might not even notice anymore.

Sure, showing a picture of how awesome your meal is, while you are on vacation is of great importance. And I certainly appreciate all the check-ins to let me know where you are at all times. Let us not forget about all those lovely selfies, tweets and Facebook posts that keep me inform about your entire life, minute-by-minute. Unfortunately, like I already mentioned, it doesn’t end there. It seems that, knowing who the picture is, ( I’m talking about the very creepy and scary face recognition feature ) is not enough.

Smart Tech

Nowadays, you walk into your house and your very slick Nest thermostat knows you are there. Your TV listens to every word you say, and your “Smart” bed ( yes those actually exist, and I’m not sure why you need a bed to be “Smart” ) is informed of all your sleeping (and perhaps, none-sleeping) habits. Oh but please wait, because there is more…

For the very small price of $199, you can buy your  your own personal Big Brother show. And guess who’s the main star of the show? That is right- you! You can buy cameras to stream HD footage of everything happening in your house, to any computer, phone or tablet.

Have we lost a sense of privacy?

So where do we stop? Have we simply lost a sense of privacy? Think about this: If you have a kid today, by the time your kid is 20, Facebook will probably know more about your son, or daughter, than you. The problem is not in only what they know, but what they do with what they know. Once again, no crazy conspiracy theories here, seeing that all this information collection is currently used for the purpose of… wait for it… selling you stuff.

If you are like me, dyslexic, sort of ADD, and with little interest for most material things, you probably never pay attention to web advertisement.  However, surprisingly, quite often, an ad will catch my attention. Needless to say, whatever it may be on the ad, it is always tailored to my interests. Witchcraft you say? Perhaps voodoo, or black magic? That’s what I used to think. Turns out, they are just using all that information they have about me, that supposedly I  “willingly” give up, to position ads ever-so-appropriately on the webpages I browse. Funny how we all keep a secondary email account to use when we don’t want to give our email out, yet we dump our entire life’s story into the hands of those evil genius advertisers. Oh the sweet taste of irony!

I can only help to think that maybe, and just maybe, it is time to become more conscious about this subject. Now if you excuse me, I need to go tell Facebook what’s in my mind…

Fede Pisani

Tech Blogger