Pros and Cons of Bigcommerce.com

Everyday more and more businesses are using Bigcommerce.com. As a tech nerd, Start-up owner, and employee at Ruckbau, a technology consulting company, I too have had my Bigcommerce.com adventures. At certain pointsI have found myself frustrated, while at other moments I’ve been pleasantly satisfied. After having a decent amount of experience with this company as a customer, I came up with a list of pros and cons, in hopes to help both the bigcommerce.com expert and novice.

The Cons (because they are always more fun to start with)

1- Nightmare slideshow (However, this may not be the case for every layout).

 When you pick a layout for your online shop, more likely than not it will come with a slideshow. The slideshow consists of a big banner on top of the page with a few images. Given its name, I’m pretty sure it’s function is self-explanatory.

 The slideshow in the layout our customer picked was (not?) responsive. If you are not familiar with this term, I’ll gladly explain. A responsive website is a website that adapts to the sides of the screen, for it to, ideally, look the same on all devices- including phone browser, iPad, or 32” monitor. (Now, if you need a 32” monitor to browse the web, you may have some more serious issues not related to the web at all)

Getting to the point….

The Slideshow on bigcommerce.com stretches all the images when looking at them from a big screen. Unfortunately this didn’t have an easy solution. We had to go in and spend four hours playing with the code to get it to work properly. If you are not an experienced web developer, it seems you’ll have no choice but to live with stretched images.

2-Not easy to tweak layouts (This one concerns both tech savvy and not so tech savvy people).

 If you have some  knowledge of HTML and CSS, and you decide you prefer a different layout design rather than the ones offered, you may encounter some difficulties figuring out how to make those changes.

 The way that bigcommerece.com stacks their code doesn’t make it easy to play with the HTML and CSS. However, with that being said, once you do figure out how, it’s pretty simple.

3-Terrible code stack (if your not a developer, this may not concern you).

 The code stack the website is built on is pretty terrible. If you need to go in and do development, you should be mentally prepared to deal with lots of things you probably don’t want to deal with.

4-Creating a Homepage could be a pain.

 If you are trying to create a landing page that is not going to display products for sale, you will be confronted with some extra work. Although it may not be extremely hard (I found a pretty good tutorial video), your frustration-o-odometer may go through the roof (yes, that is an official measurement).

The Pros

1-Friendly user interface.

 If you use WordPress, Bigcommerce.com should be a breeze. If you don’t, after an hour or two, you’ll feel like a pro (or at least comfortable with it.)

 Their user interface is very friendly, and after playing around for a short time, you should be adapting pretty quickly.

2-Lots of online support.

 There is lots of documentation on their support site. Plus they have an online chat support- offering many people eager and willing to roll up their sleeves to do the dirty work for you (as long as it’s a reasonable request).

3-Lots of layouts to pick from.

 With a good assortment of both free and purchasable layouts, it should be easy to pick one that fits your store’s needs.

4-Google analytics and more.

 You can get Google analytics to track where your customers come from, go to, and all of those other cool things the internet is doing these days. They also offer lots for marketing to help promote your store, gift certificates and more.

5-Free trial.

If you still don’t know if this is the commerce platform you have been looking for, you get a 15 day free trial. I’m not sure if you will see any sales results in that time (and if you do, I want a commission), but that should be more than enough time to figure out whether you like the site or not.

Thank you for taking the time to read! Hopefully this will help you when considering big commerce.

Fede Pisani

Technical Blogger