You can choose one of two things; either maximize your profit through engaging in online marketing opportunities, or lose out on a more lucrative future by not participating in boosting your online presence. It is a reality, whether you want to comply or not, that resourcing and utilizing the virtual environment for business marketing has everything to gain. Not only can you enhance your online presence with media and other marketing tools, the internet also plays a vital role in the health of your current, and potential, customer relationships. Here at Rückbau we acknowledge the importance of a business’s online health. Therefore, we have created a list of top 5 techniques to boost any business’s online presence.
It is all about SEO
All healthy, thriving businesses need an understanding of how to successfully achieve higher rankings through different search engines (i.e. Google, Yahoo). If your website does not show up on the first page of a search when a customer is surfing the web for services that your business excels in, it doesn’t matter how superior your skills are, your services are less likely to be considered, or even found for that matter. Therefore, understanding SEO techniques to contribute to your “search-ability” can play a significant role in bringing traffic to your site.
Paying for advertisement gives a business more control over who they would like to market their services to, as well as when and where the advertisements are seen. Unlike free online ad options, PPC places a business’s ad in a higher position in sections that are sponsored within a consumer’s search. Pay-per-click is generally more of a temporary solution for marketing to initially increase the SEO value. Having a quality, rockstar landing page, more often then not, will give potential customers more incentive to engage with the business’s website.
Blog and article marketing
By writing articles or blogs that are pertinent to potential customer’s needs, you are able to inform the online community what you do and how your business executes. These articles help to demonstrate the company’s internal voice and how the business operates in their specific area of expertise. To increase this form of media communication with potential audiences, it is best for writers to understand and know the key words that a potential client might use within a search engine when googling services your business offers.
Although we all know about social media, not everyone, and every business, are actually taking advantage of them. They are affordable, popular, and can generate a message fast, to an extremely broad audience. More specifically, social media outlets – such as Facebook, Twitter, StumbleUpon – all have huge networks of different target audiences that are excellent for business-to-customer relations. These sites can help a business network more personably, as well as offer a chance to circulate any articles that have been written to be shared with a larger pool of users. Ideally, these articles and other items that are shared, will funnel people back to your website, boosting traffic and helping with the SEO.
To increase traffic to your website, it helps to have multiple popular pages that are indexed by Google and additional search engines. Multiple landing pages pertaining to different services a business offers can be helpful, as well as more convenient, for customers who are only seeking a specific service a company offers, rather than needing to scan through the entire site.
Need help with your SEO? Not sure where to start? Contact us at Rückbau for a free one-hour consultation to discuss where you are currently at, and where you would like to see your business go in the future.